SEGURA is a sports apparel manufacturer dedicated to helping brands “Soar Beyond Limit.” As a subsidiary of Durus Industries—a family-owned enterprise with over a century of sports manufacturing expertise—this division merges heritage craftsmanship with cutting-edge technology to deliver superior custom teamwear, casual wear, and outerwear.

By collaborating with sports clubs, retailers, and private labels worldwide, the company ensures each product meets rigorous standards of quality, comfort, and sustainability. Through advanced manufacturing processes and athlete-centric engineering, they excel at tailoring solutions that align with the demands of modern sports.

With an unwavering commitment to innovation, they help businesses stay ahead in a competitive marketplace—providing apparel that elevates brand identity and drives athletic performance. By fostering strong partnerships and continuously refining their offerings, they enable organisations everywhere to truly “Soar Beyond Limit.”

Heritage & Expertise:
As a subsidiary of Durus Industries, with over a century of experience in sports manufacturing, Segura Sportswear combines traditional craftsmanship with cutting-edge innovation to deliver unparalleled sports apparel.

Custom Solutions for Every Need:
We specialize in custom teamwear, casual wear, and outerwear, offering tailored solutions for sports clubs, retailers, and private labels. Each product is designed to meet your exact specifications, ensuring both style and performance.

Performance-Driven Apparel:
Segura’s athlete-centric engineering focuses on comfort, durability, and flexibility, ensuring that our products elevate athletic performance. Our apparel is built to withstand the demands of intense training and competition.

Sustainability Commitment:
We prioritize sustainability in all aspects of our production, using eco-friendly materials and advanced manufacturing processes that reduce our environmental impact. Our apparel not only performs well but also supports a greener future.

Quality You Can Trust:
We uphold rigorous quality standards to ensure that every garment meets the highest levels of durability and comfort. You can count on Segura to provide reliable, top-tier sportswear that performs under pressure.

Innovative Design & Technology:
Our continuous focus on innovation allows us to stay ahead of industry trends, integrating the latest technologies and design trends into every product. We help our partners stay competitive by offering performance-enhancing solutions that align with modern sports.

Global Partnerships:
Segura collaborates with sports organizations, brands, and private labels worldwide, helping businesses elevate their brand identity and provide products that drive both brand recognition and athletic performance.

Commitment to Customer Satisfaction:
We pride ourselves on fostering strong, long-term relationships with our clients. Segura’s flexible, customer-centric approach ensures that your business receives the support and attention it needs to thrive in today’s dynamic market.

1992

Hateem Jamshaid

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Founded as a subsidiary of Durus Industries, Segura Sportswear draws from over a century of expertise in sports manufacturing. Durus Industries, a family-owned business established in 1904, has long been a leader in crafting high-quality sports goods. Segura was born out of this legacy, with a commitment to providing innovative, performance-driven apparel to the global sports community.

Over the years, Segura has expanded its reach, offering custom teamwear, casual wear, and outerwear tailored to the unique needs of sports clubs, private labels, and retailers worldwide. The company blends heritage craftsmanship with cutting-edge technology, ensuring every product is a fusion of tradition and modernity.

Today, Segura continues to uphold the values of quality, sustainability, and performance while fostering strong partnerships across the globe. With a focus on helping businesses and athletes alike soar beyond limits, Segura is proud to be at the forefront of the sportswear industry, pushing boundaries and leading the way in innovative apparel solutions.

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